Most call center products focus only on one side of the problem - building more tools for agents & their supervisors. But what about the customer? And what about actually fixing & improving on the underlying phone network itself? A big part of the effort it takes to call comes from how limited the existing phone network is. It works by connecting phones not by connecting people. There no reliable way to know & trust who is on the other end of the line & there is no reliable & secure way to exchange information.